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Circa 1850, Central India, then called the Madhya Prant – the only sandalwood jungles in the whole of North India. Within these jungles surrounded by mountains on all four sides were based two zamindaaris – Devgadh and Dharmgadh.
And separating the two zamindaaris was an ancient black stone Shiva temple which had a Natraj statue. This temple was also home to Mastani – a Sufi saint whose only objective in life was to spread the word of god, love.

Bhanupratap and Udaiveer the two zamindaars were childhood friends and so were the two families, celebrating each moment with the joy of togetherness and family values.
The birth of Sumer and Sunaina on the same day and time made their arrival more significant to the two families and in that auspicious moment the two zamindaar friends announce the marriage of the two kids once they grow up.

With sandalwood all around and Natraj there, this news of the two zamindaari unification brought another festive occasion to the crowd of Devgadh and Dharmgadh and there was merriment and smile all over.
But, there is an enemy in the lurking who is not part of this merriment. Keturaj was young, when he saw his father hang before the whole world, because of these two zamindaars- Bhanupratap and Udaiveer.
As the story moves with the reveal of other characters, we see the two kids grow to the age of 9 and now we move through the development of the story through them.

Although the kids are inseparable, there is never a moment when there isn’t an argument between them. Sumer is quiet but smart, while, Sunaina is smart but cannot keep quiet. He is an amazing flute player, and she compliments his music with her fabulous dancing skills. Mastani and the Shiva temple become a part of the kids’ lives. They share something very different with Mastani; she is a friend, philosopher, and teacher to them.

Everything is fine till the time Keturaj plays his first move. With the help of Machchla and Surjan he plots against the two families. He kills Jagtap and frames Balveer for it.

Bhanupratap is devastated to see his sister widow and goes all out to kill Balveer; the two fight for hours and as Bhanu’s sword is about to take Balveer’s life, Karamveer comes in between and sacrifices his life for his brother.

Udayveer declares war on Bhanupratap and the two friends-turned-foes fight it out amidst thousands and it is only when Mastani intervenes that the two stop fighting. However, lines are drawn between the two zamindaaris – lines of hatred.
It is the two kids who are affected the most, it is too much for them – the boundaries the restrictions, everything. The two do not bother and keep meeting whenever and however possible.

But the two families do not see a point in keeping the two kids there and the two are sent to two different Gurukuls.
After the two are separated, Mastani takes an oath to keep dancing on one leg till the two kids meet. It is a long wait for her though, ten years pass before the Sumer and Sunaina meet again, at the annual competitions of Gurukuls.

And thus the story is about their struggle to salvage emotions, and facing all adversaries to unite as lovers. It is a powerful tale that will become a fable for all those who believe in the supremacy of true love. The path to a happy ending is paved with jealousy, misunderstanding, heartbreak, betrayal and revenge. The lovers do not unite so easily or quickly as one would want them to.
The look of the show is grand and opulent, keeping in mind the lifestyle of zamindaars of those days. Three generations of the same family live under one roof, in harmony.

The show will deal with family honor, egos, and tempers, and also with love and affection between brother and sister, between father and daughter/son, and between brothers. Family values are an important aspect of the story.
This show will incorporate a lot of festivals and events of the time, to add to the authenticity of portrayed period. Each character plays an element to the development of the narration of the story.
The boy and the girl are the messengers of eternal love who ride us along their journey of love.

 Year of telecast:
This serial is on air since 9th March 2009 on Sahara One Channel.

 Direction and casting:
“Jo ishq ki Marzi woh rab ki Marzi” is jointly directed by Amit Malik, Faizal Akhtar and Saahil. It is produced by Subhash Sagar, Anand Sagar and Prem Sagar and Co-produced by Jyoti Sagar, Shakti Sagar and Shiv Sagar.
The artistes are Jayati Bhatia, Pankaj Kalraa, Vikrant Chaturvedi, Gyan Prakash, Iqbal Azad, Swayam Prakash Parashar, Rushali Arora, Amit Pachori, Neeraj Navodit, Vije Bhatia and Sangeeta Karpure.

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